(Senior) CRM Automation & Lifecycle Manager (all genders)

heck, everything revolves around making vacations better – together. We’re not only enabling the best time of the year for our travelers, but also creating an inspiring work environment for our team in our modern offices in Munich or Bottighofen. We live our company values every day: as #TeamHolidayCheck, we build trust, take ownership, and love what we do – all for the perfect holiday experience. As (Senior) CRM Automation & Lifecycle Manager (all genders), you own the customer relationship across the entire lifecycle – from first inspiration to rebooking. You don’t think in one-off campaigns, but in intelligent journeys: who should be contacted, when, through which channel, with which message, and based on which data signals? You connect strategy, data, technology, and content into one coherent system and make sure our CRM activities create measurable impact on journey performance, retention, rebooking, and Customer Lifetime Value. Your Tasks Design and implement automated customer journeys end-to-end, from strategy to go-live in our CDP, including trigger logic, channel orchestration, and A/B testingDefine contact strategies and frequency logic across the customer lifecycle for email, push, and WhatsAppTranslate RFM, CLV, and churn scores into concrete segmentation, prioritization, and reactivation actionsOwn and optimize journey-level performance based on KPIs such as open and click rates, unsubscribes, communication volume, conversion rates and revenueOwn lifecycle and retention KPIs such as rebooking, churn, engagement, and Customer Lifetime Value, and derive clear optimization measuresTranslate requirements and goals from our Units into concrete CRM measures, align dependencies across teams, and clearly represent CRM prioritiesTreat the HolidayCheck Club as a core part of the customer relationship and ensure it is structurally embedded across the customer journeyCoordinate closely with Content & Campaign, Analytics & Data, and Tech & Automation to ensure journeys, data, content, and technology work as one systemIdentify and implement AI and automation opportunities to scale and continuously improve our lifecycle communication What you bring At least 6 years of experience in CRM or lifecycle management, including at least 3 years in a strategic role with end-to-end responsibility for customer journeys and their performanceProven ability to make segmentation, channel, contact strategy, and prioritization decisions based on data rather than gut feelingStrong hands-on knowledge of email, push , and WhatsApp as CRM channels, including their respective mechanics, use cases, and customer experience implicationsHands-on experience with a CDP or marketing automation platform such as Bloomreach, Braze, Salesforce Marketing Cloud or EmarsysSolid understanding of journey, retention, CLV, and churn metrics, plus experience working with BI dashboards or basic SQLExperience translating requirements into scalable CRM strategies and measures while balancing priorities across different stakeholdersStrategic and entrepreneurial thinking combined with a pragmatic, hands-on mindsetActive use of AI tools in your daily work and enthusiasm for identifying and implementing automation opportunitiesNative-level German (C2) with an excellent feel for tone and customer-centric communication, as you’ll help shape how HolidayCheck speaks to our customers Our “All Inclusive Package” for you Workation & Flexibility 20 days of workation within the EU – work where others go on vacationHybrid model: two office days for collaboration & team spirit, three days remoteFlexible working hours – early bird or night owl? We’ve got you covered! Development & Culture Extensive internal & external training opportunitiesDiverse corporate culture with over 30 nationalitiesFrom newbie to champion: structured onboarding for a smooth start Perks & Appreciation Anniversary perks in the form of extra vacation days or travel subsidiesYour choice of hardware – Mac, Windows, or LinuxFree parking or public transport subsidy Work-Life-Balance & Wellbeing Childcare subsidy for a family-friendly balanceDepending on location: EGYM Wellpass / Hansefit membership or gym subsidyHealthy & delicious meals in the cafeteria or from our in-house chef Evelyn Ready to join the HolidayCheck adventure? Then grab your suitcase full of talent and us your application! Skills: CRM, Automatisierung, Automatisation, CRM Marketing, Directmarketing, Direktmarketing, Marketing Manager, Marketing Manager B2C, B2C, B2B