Senior CRM Manager (F/M/D)

Hamburg! Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive. We are looking for a senior CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies. YOUR DAILY ADVENTURES WILL INCLUDE: As part of the central CRM team, you will: maximise customer value by defining and implementing lifecycle strategies that activate, engage and retain users across our 9 marketsOwn end-to-end automation creation process, from ideation to execution, across multiple channels (email, push , in-app, SMS…)Advise and coach more junior team members on best in class CRM for global and local initiatives, ensuring the right message reaches the right user at the right timeOptimise performance using behavioural data, designing and analysing A/B tests, and reduce friction in the customer journeyLead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworksManage and optimise CRM automations, aligning communications and themes with lifecycle stages and prioritiesIdentify opportunities and bring them to life together with Marketing, Product, local teams and North American counterparts TO BE SUCCESSFUL IN THIS ROLE: 5+ years of experience in CRM, lifecycle marketing, or customer engagement – ideally at a regional or global levelHands-on experience with CRM platforms (experience with Braze is a plus)Strong project management and stakeholder management skills, with the ability to influence across teams, markets, levels and time zonesAbility to effectively prioritise and manage a diverse set of initiatives in a fast-paced environmentA data-driven mindset, using both quantitative and qualitative insights to inform decisionsExcellent communication skills in English (other European languages are a plus) BENEFITS & PERKS IN A NUTSHELL: Flexible working arrangementsLinkedIn LearningSabbatical & special leave policiesWeRoad partnershipBirthday, 24th + 31st December offShort term EU work policyMobility CreditHealth InsuranceEmployee assistance program   DIVERSITY, EQUITY & INCLUSION: Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.  ABOUT FREENOW: Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.  In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride? Skills: Marketing