CRO Manager (Conversion Rate Optimization)

s responsible for driving experimentation strategy and execution across multiple client websites. This role focuses on designing meaningful A/B and multivariate tests, interpreting results with clarity, and delivering data-backed recommendations that inform Experience Design and broader DX initiatives. Reporting to the Director, Digital Experience, the CRO Manager works in close partnership with Experience Designers, Technical Account Managers, and Engineering to ensure tests are designed with integrity and aligned to goals. This individual contributor is fully client‑facing and manages CRO roadmaps, post‑test rollout requirements, and ongoing reporting. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $69,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above). *This position may be performed remotely in most states within the US, with some exclusions. **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-SD #LI-Remote You Will Be Leading hypothesis development and designing test strategies for multiple clientsCreating structured CRO test plans, including objectives, KPIs, and success criteriaManaging client expectations around experimentation outcomes, including clearly communicating inconclusive or negative results and using learnings to inform future testingCollaborating with Experience Design to shape UX/UI test variationsWriting clear and detailed test requirements for developers to implementUsing GA4, Hotjar, and experimentation platform data to uncover friction pointsSetting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB TastyConducting QA of experiment setups, variations, tracking, and segmentationMonitoring live tests and ensuring statistical validity of resultsInterpreting experiment outcomes and generating insights, next steps, and rollout recommendationsOwning the CRO roadmap and prioritization in partnership with Experience Design and DX leadershipPreparing documentation for post‑test rollout and collaborating with TAM/Engineering for implementationPresenting results, insights, and recommendations to clients AI in Practice Using AI to support hypothesis development and identify behavioral patternsLeveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomesApplying AI to accelerate test planning, requirement writing, and documentationUsing AI to generate structured experiment summaries and client‑ready reportsEmploying AI to brainstorm test concepts and variation ideasResponsible AI use, including human validation and client-data protections You Must Have 3-4+ years of experience in CRO, experimentation, or data‑driven digital optimizationExperience designing tests for clients in the eCommerce space and/or CMS platformsHands‑on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)Strong proficiency with GA4 and HotjarAbility to write detailed testing requirements and acceptance criteriaUnderstanding of UX/UI principles and their impact on conversionStrong analytical thinking and ability to draw insights from quantitative and qualitative dataExcellent client‑facing communication and presentation skillsAbility to manage multiple roadmaps, tests, and timelines in parallelEvidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients Nice to Have Certifications in CRO methodologies or experimentation platformsFamiliarity with experiment statistical models or experimentation frameworksExperience working within FigmaUnderstanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid Compensation Additional Information Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. Skills: Marketing & Sales