Marketing Lead (m/f/d)

travel. The way people plan and book trips is changing fundamentally. Fragmented booking journeys are being replaced by personalized, AI-driven experiences. Most travel companies aren't built for this shift. Their systems are complex, disconnected, and were never designed for modern AI. YGO bridges that gap. Our modular platform spans AI Search, Recommendations, Packaging, Content Automation, Customer Service, and AI Assistant Integration, enabling travel companies to modernize their customer experience without rebuilding their core systems. Leading European travel brands including Condor, DER Touristik, Kurzurlaub already rely on YGO. We're backed by Caesar Ventures and the founders of FlixBus, HomeToGo, and GetAway Group, and we've just closed our Series A. Our ambition is simple: When someone in travel thinks about AI infrastructure, they should think about YGO first. Your mission is to make sure that's exactly what happens. Curious what we're building? Before you continue, spend two minutes getting to know us. 🎥 Meet YGO https://youtu.be/mT6NIhmYuMI?si=Jav7gwfgfvvSCwNB 🎥 See Our Product in Action https://youtu.be/RS5Y7fnVadI?si=Cbt6yp_RGOJtIrZR The role You'll be our first marketing hire and build the function from the ground up. Sales is owned by our Head of Sales. Your job is different: make sure enterprise buyers already know, understand, and trust YGO before sales ever reaches out. You'll turn a technically complex product into stories, proof points, and content that decision-makers actually care about. You'll define how we position ourselves, what we say, where we show up, and how the market perceives us. This isn't about chasing clicks or generating MQLs. It's about building reputation. You think in narratives, not campaigns. In trust, not clicks. In long-term positioning, not short-term metrics. What you'll do Positioning & Messaging Define how the market understands YGO. Build and own our messaging framework across customers, partners, investors, and the broader market.Continuously sharpen our positioning as the AI infrastructure layer for travel.Monitor competitors and industry trends to ensure YGO leads the conversation.Create a consistent narrative used across founders, sales, product, and marketing. Content & Thought Leadership Turn complex technology into content people actually want to consume. Write white papers, case studies, opinion pieces, product explainers, and deep dives.Build content formats across LinkedIn, newsletters, webinars, videos, presentations, and whatever you believe works best.Own our website as our most important trust asset.Build a scalable content engine that continuously educates the market. Proof & Market Trust Enterprise buyers don't buy claims. They buy evidence. Turn customer conversations into compelling case studies and references.Communicate company milestones, launches, and traction.Build relationships with journalists, trade media, analysts, podcast hosts, and relevant AI and travel communities.Shape YGO's presence at conferences and trade fairs worldwide. Founder & Company Communications Help position our founders and YGO as leading voices in AI for travel. Develop LinkedIn content, articles, keynote material, podcasts, interviews, and speaking opportunities.Support investor communication and company-wide storytelling. Sales Enablement Help sales build trust faster. Build pitch decks, one-pagers, case studies, battle cards, and objection handling material together with our Head of Sales.Ensure inbound interest is handed over cleanly and professionally. Build the Marketing Function Build the foundations. Establish our tone of voice, visual identity, workflows, and content processes.Introduce simple metrics that help us understand what's working.Decide where marketing should invest its time and where it shouldn't. You have probably spent 4 to 8 years marketing complex B2B software. Maybe SaaS. Maybe AI. Maybe enterprise software. Titles matter less than whether you've learned how to explain difficult technology in a way enterprise customers understand. We're looking for someone who: Understands complex products quickly and translates them into compelling stories.Writes exceptionally well in German (native/C2) and English.Enjoys building from scratch and works independently.Has experience in an early-stage startup or building a marketing function.Has a strong feel for B2B communication, especially LinkedIn and long-form content.Enjoys talking to customers and uncovering stories worth telling.Thinks analytically, experiments, learns, and continuously improves. Above all, you're curious. You enjoy understanding difficult things and making them easy for others to understand. What this role is not This isn't performance marketing, paid acquisition, SEO, or a demand generation role. Our biggest challenge today isn't creating demand. It's making sure the market immediately associates YGO with AI infrastructure for travel. What we offer Build the marketing function from day one and shape how one of Europe's most ambitious AI companies in travel is perceived.Work directly with the founders on company strategy, positioning, and communication, with short decision-making paths and real ownership.The freedom to experiment, make decisions, and build your own roadmap instead of executing someone else's.The opportunity to work with some of Europe's leading travel brands and help define the future of AI in travel.Competitive compensation.The opportunity to grow with the company and take on increasing ownership as YGO scales.Hybrid work from our Berlin office.A complete setup with the hardware, software, and tools you need to do your best work.An annual learning and development budget.Regular opportunities to represent YGO at leading travel, AI, and marketing events.Urban Sports Club membership. Skills: GTM