Associate Manager, Consumer Integrated Marketing - New Verticals Habituation

bringing DoorDash’s mission of empowering local economies to life for our millions of consumers. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. The New Vertical Consumer Integrated Marketing team connects DoorDash customers to everything they need beyond restaurants — from groceries to alcohol, convenience, and retail. We lead integrated marketing for our New Verticals (NV) , building awareness, driving trial, and creating habits that keep customers coming back. Within this team, the Habituation role focuses on a growth lever: helping new customers develop consistent ordering habits within NV. We do this by combining insight-driven storytelling, cross-channel media strategies, and close partnership with product and pricing teams to drive both retention and perception of value across all NV categories. About the Role As an Associate Manager, Consumer Integrated Marketing – New Verticals Habituation, you will lead strategies that deepen engagement and drive retention for DoorDash’s New Verticals (Grocery, Alcohol, Retail, and Convenience). You’ll develop audience-first, insight-driven strategies and build GTM plans that span across on- and off-platform channels. Reporting into the Sr. Manager of Integrated Marketing, this role focuses on identifying, testing, and scaling habituation opportunities that get consumers to try new categories and drive MAU growth. This role blends marketing strategy across product marketing, growth marketing, and lifecycle strategy — giving you the opportunity to shape both 0→1 initiatives and scaled programs that drive meaningful impact. You’ll collaborate closely with cross-functional partners across Marketing, Product, Strategy & Operations, Finance, and Analytics to build integrated strategies that influence customer behavior at every stage of the funnel. You’re excited about this opportunity because you will… Lead the Habituation vision: Work with the Senior Manager to define the strategy, goals, and roadmap for driving repeat engagement and communicating DoorDash’s value proposition across New Verticals.Lead integrated go-to-market planning: Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channels.Act as the voice of the customer: Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmaps.Partner cross-functionally: Serve as the “hub” within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while supporting the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teamsStay ahead of the curve: Track key metrics, cultural trends, and competitive insights to evolve how DoorDash shows up for customers in value and habit-building moments. We’re excited about you because… You have: 5+ years of marketing experience in a corporate or startup environment, with a focus on retention and product marketing in a B2C environmentFluency across the marketing mix — you understand how brand, CRM, paid, and lifecycle channels work together to drive both short- and long-term growth. You have experience working across organic social, brand, and paid, with an understanding of how channels work together across the funnelProven success driving retention and customer engagement, with experience in lifecycle, growth, or value-based marketing.A strong strategic and analytical mindset — you translate data and audience insights into clear marketing actions and measurable outcomes.Experience shaping affordability or value narratives, including promotions, pricing, or perception-of-value campaigns.Exceptional cross-functional influence, with the ability to build alignment and drive execution without direct authority.A creative, collaborative problem-solving approach — you thrive in ambiguity, think like a GM, and love solving for “why” before the “what.”A bias for action and ownership — you’re dependable, self-directed, and skilled at prioritizing impact in a fast-paced environment.Bonus: Experience in paid marketing, SEO/SEM, or lifecycle optimization.Education: Bachelor’s degree required. We expect this position to be filled by 7/26/2026. Compensation The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information. DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others. To learn more about our benefits, visit our careers page here. See below for paid time off details: For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week). The national base pay range for this position within the United States, including Illinois and Colorado. $108,800—$160,000 USD About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more. Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation. If you need any accommodations, please inform your recruiting contact upon initial connection. Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026. The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144. Skills: Marketing & Sales